Imagine taking a button from your computer screen and placing it in print, pictures, audio or packaged materials. It could be a "Play Video" button for product information, "Buy Now" button that you place on a product or a "Check In" button on your storefront window. Mojo Tags are buttons for the physical world which can be interacted with by any Apple iOS or Android phone or tablet.
There are a variety of Mojo Tags you can create, manage and track with the Mojo Campaign Management Suite for use in media - Visual Tags including QR Code and UPC, Audio Tags, Picture Tags, Invisible Tags, Secure Tags and NFC Tags.
Visual Tags are barcodes such as QR Code ® , Universal Product Code (UPC), National Drug Code (NDC), and Data Matrix. With Visual Tags virtually anyone can instantly access information, connect to a website, or watch a video, simply by scanning a barcode in an ad, on a product package, a billboard, or even a store display window. QR Codes are one of the most popular tags available through the Mojo Campaign Management Suite.
You can create your own QR Code in 3 easy steps using our simple QR Code generator. First, choose what type of code you would like to create. Second, enter in the necessary information. Third, your code is automatically created, saved, and ready for use!
Audio Tags are a form of watermarking for audio. The tagged audio file is not distinguishable from an untagged audio file. The act of "listening" to tagged audio with the Mojo Tags App triggers your smartphone to deliver content. The Mojo Tags App is the only app that can perform decoding in real-time. Audio Tags can be used to make radio or television interactive or to individually tag digital media to provide consumer-friendly copyright protection.
Picture Tags use image recognition technology to identify objects in images. Once objects are identified, we are able to provide additional information about them, e.g. related web-pages, description, etc. Why image recognition? There is an ever increasing amount of digital visual information being produced. For instance, there are over 800 million mobile phones with integrated cameras. These cameras are increasingly used as a tool in order to remember or share things by just snapping pictures.
Invisible Tags are invisible watermarks embedded on packaging or shelf tags. When activated by a consumer, information or incentives such as a coupon can be downloaded to a consumer's smartphone. Invisible Tags also make it impossible for counterfeiters to successfully reproduce packaging, inserts or labels. The copies that counterfeiters make will not have the embedded Invisible Tag and are therefore immediately exposed as inauthentic when scanned with the Mojo Tags app. Invisible Tags use our innovative FadeMark™ process. FadeMark™ is the only covert brand protection method that thwarts counterfeiters' duplication methods.
Secure Tags are QR Codes that can have two actions - one public and one private. The public action provides consumer interconnectivity for retrieval of product information, marketing campaigns and offers. The private action, which is secure and encrypted, thwarts counterfeiting of packaging, labels and inserts and allows for diversion control, track and trace through the supply chain, aids in re-calls, and validates returns. The Mojo Campaign Management Suite, with its carrier grade back-end, can handle millions of simultaneous consumer and track and trace transactions.
Tap. The simple act of a person reaching out to touch your brand. Near Field Communication (NFC), is a wireless data transfer technology that transmits information over short distances between an NFC chip and an NFC enabled smartphone. It works like this, a consumer taps an NFC Tag with an NFC-enabled smartphone and the NFC Tag sends a URL to the device that can be launched in a mobile Web browser. NFC Tags can be placed on retail displays or signage to deliver information to a person's smartphone.
QR Code® is a registered trademark of Denso Wave Incorporated in Japan and other countries. All other trademarks and copyrights are the property of their respective owners. Install applications at your own risk.