Brands need to start thinking; acting and operating like a media company. And the reason why is right in plain sight. There is a content surplus in the marketplace today and consumers have an attention deficit. In order for brands to reach them with a valuable message, they need to create experiences that deliver content at the right time, at the right place and to the right customer. Opportunities are limitless, ranging from eyecatching billboards in Times Square to the simple disposable sleeve wrapping a cup of coffee.
The Mojo Campaign Management Suite helps create magical brand experiences that allow consumers using smartphones to scan, touch and listen their way from the world around them to digital content, product information, offers/coupons, promotions and purchases.
The Mojo Campaign Management Suite is the only platform of its kind globally that has the back-end integration capability to successfully manage content for hundreds of thousands of products while offering brand protection and consumer activation with a single tag.
Brand protection capabilities include counterfeit prevention/detection and track and trace through the supply chain. Our technology works seamlessly with existing, large-scale systems including retail point-of-sale, inventory management, customer relationship management and digital loyalty.
The Mojo Campaign Management Suite, with its carrier grade back-end, can handle millions of simultaneous consumer and track and trace transactions.