March 24, 2014 - Guaynabo, Puerto Rico. In our quest for innovation and to offer the audience a different as well as an interactive experience, WAPA Television, the leading broadcasting station in Puerto Rico, announced a partnership with the company Mojo Data Solution that allows WAPA to be the official and exclusive TV Station of Mojo Tag app in Puerto Rico. This app is the first multimedia reader in Puerto Rico whose technology allows the user to connect the real world with the virtual reality, by recognizing audio, images, videos, and barcodes. Just by scanning the image or audio on their screen the user can connect to various links through their mobile device.
"We are constantly searching new offerings for our TV viewers and wapa.tv user to provide them with a more interactive experience while watching our programming. With Mojo Tags app, they will be able to access additional screen content just by scanning the image," commented Yamil Ruiz, Digital Sales Strategist Manager of WAPA.tv. "We know that nowadays the screen goes far beyond the TV and with this tool we want to maximize and enrich the experience of our viewers".
Research shows that over 50% of viewers use their tablets, smart phones or computers while watching television, reason for the station to bet on the success of this app on the island. Mojo Tags app is available for Androids, iPhones and iPads. It will also be available for advertisers, whose TV commercial can be encoded so the viewers can scan it in order to get special offers and discounts. The TV station will be announcing during their programs how the viewers could benefit from the app. For more information enter www.wapa.tv y/o www.mojotags.com